Paul has over 35 years airline experience, with more than 30 years in the Revenue Management area. Paul was a key figure in the creation and roll-out of BA’s first R.M. system. During this period he also held key management positions with responsibility for Northern Europe, then North America BA’s blue riband routes.
In 1994, Richard Branson head-hunted Paul to take up the position of Head of Revenue Management & Pricing at Virgin Atlantic Airways including the implementation of their first RMS. This also included improving the business processes, organisational restructuring and upgrading the systems.
Paul was invited to re-join British Airways Revenue Management in ’97 to manage business process re-engineering as part of their O&D RMS project. Following this, Paul’s focus moved to creating an oneworld Groups focus group and supplying RM expertise both within BA and to a number of BA’s external alliance partners.
During the last twenty years Paul has spoken or chaired numerous at many Revenue Management conferences World-wide. Paul was also instrumental in the creation of the “Journal of Revenue and Pricing Management”, and still sits on the editorial board.
Paul is considered the “Father of airline Revenue Integrity” having devised the term “Revenue Integrity” he is notable for creating “ARIG” (Airline Revenue Integrity Group), which provides an airline industry focus on non-compliance and revenue recovery issues. Now in its 16th year, annual forums are held which Paul organises and continues to drive and chair as a pro-bono service to the industry. ARIG membership exceeds 100 aviation organisations with over 500 members as an increasing number of airlines discover the financial benefits of Revenue Integrity.
In 2002 Paul created “Paul Rose Revenue Management Limited” which has worked with several leading RM, RI and Pricing solution providers. His company has also provided RM, Pricing and RI consultancy to several carriers including Qantas, Etihad, Air Berlin and Biman Bangladesh airlines, (see our client list page for a fuller list of clients). His company provides bespoke consultancy specialising in small to medium sized companies in both the airline and software suppliers to the travel industry.